Engineered to load and unload trailers or floor-loaded products, the Destuff-it™ offers an ergonomic solution for an industry facing rapid growth amidst labor shortages

Rochester, NY & Atlanta, GA – Gorbel®, a leading material handling innovator headquartered outside Rochester, is set to exhibit its groundbreaking Destuff-it™ machine at the highly anticipated MODEX 2024 supply chain industry trade show in Atlanta from March 11-14.

The Destuff-it™ represents an ergonomic approach to material handling, defined by semi-automation that assists workers instead of displacing them. Featuring an adjustable hydraulic platform, the machine allows one or two workers to precisely position themselves against floor-loaded product walls for efficient handling. Instead of repetitive reaching or bending, the Destuff-it™ brings workers to the products to significantly reduce strain and fatigue.

This is revolutionary for operations dealing with a high-volume of trailers and labor turnover, especially in warehouses or distribution centers. “Most containers and trailers are floor-loaded, meaning there are no pallets, just boxes stacked from the floor to the ceiling,” said Vice President of Sales and Customer Experience Pete Friedrich. “It's a tiring job to do if you're just heaving boxes all day long with no assistance from any other kinds of equipment.”

Gorbel® is excited to exhibit the Destuff-it™ at MODEX 2024, along with their renowned Overhead Solutions, and showcase how these innovative products align with their mission to “Improve People’s Lives.” Attendees can experience live demonstrations and interact with a team of product experts.

ROCHESTER, NY — Gorbel®, a leading provider of cranes and ergonomic lifting solutions in the material handling industry, is proud to announce that it has been honored with a Platinum Award in Team Excellence from the Greater Rochester Quality Council (GRQC) at their annual Performance Excellence Awards at the Locust Hill Country Club in Pittsford on October 11.

The mission of the GRQC and purpose of this event is to celebrate local organizations that have demonstrated outstanding performance and continuous improvement. Awards are divided into three categories: gold, silver, and bronze. On rare occasions, a platinum award is granted to organizations that exceed the stringent criteria set forth by the GRQC.

Gorbel® received this award in recognition of the Destuff-it™ Implementation Project, which involved acquiring the Canadian conveyor system and bringing it to production in the United States during the COVID-19 pandemic. This project was completed in just six months and was meant to sustain the company through a period of economic uncertainty.

"This remarkable achievement is a testament to the dedication, hard work, and exceptional teamwork exhibited by members of our organization," wrote Franklin Allen, Director of Quality and Continuous Improvement at Gorbel®. "We are committed to delivering the highest quality products and services to our customers and will continue to innovate and excel in the years to come."

Sarah Weise on Behalf of Gorbel® Inc.
[email protected]

A team from Gorbel® spent this week in Atlanta at the MODEX 2022 show. While we’ve been to and exhibited at a few in-person events over the past six months, the MODEX show, for us, was really our return to in-person exhibiting on a bigger scale as it’s one of the premier shows for our industry.

Read the full story and view video from the show on our blog

FOR IMMEDIATE RELEASE: 4/08/2021

Gorbel® Inc.
(585) 924-6286
[email protected]

 

Gorbel® Launches New Hybrid Work Station Crane

Hybrid Cranes utilize the strength and longevity of patented track with the lightweight advantages of Gorbel®’s aluminum enclosed track bridges.

Fishers, NY: Gorbel® is excited to announce the launch of their Hybrid Workstation Crane, an extension of their industry leading, enclosed track work station crane. Hybrid Cranes combine the strength and durability of patented track with the lightweight advantages of Gorbel®’s aluminum enclosed track bridges. Utilizing these two features together allows for greater installation flexibility to meet longer support centers. It also allows for multiple higher capacity bridges to be utilized on a single crane, with no buffers. Here are some key features of the new Hybrid Work Station Cranes:

• -  Support Centers up to 50’ – With extended support centers there’s fewer floor obstructions. This means an easier installation and more flexibility in the location of your install.
• -  Multiple bridges with no buffer– Utilizing Gorbel®’s Tarca® supports and runways allows you to support multiple 1000# to 4000# work station crane bridges, without buffers, on a single free standing or ceiling mounted crane system. One Hybrid crane can support multiple work stations or an entire process flow without losing usable crane coverage area to buffers.
• -  Manual Push/Pull– Optimized for easy manual movement with a custom motorized solution available as well. Or combine with higher capacity, motorized Tarca Patented Track bridge all in a single solution.
• -  Complete Lifting Solution – incorporate a GS Hoist, a G-Force® lifting device, or both for a complete integrated system. Out of the box, plug and play available for the GS Hoist.

"Gorbel has been custom configuring Hybrid Cranes for years and now we’ve utilized that experience to optimize and standardize the solution for our customers.” says Scott Goforth, Product Marketing Manager. “This solution fits a unique, but growing niche we are seeing in the industry and we are extremely excited to bring another innovative product to the market that will expand our capability to meet the high standards our customers have come to expect from Gorbel.”

Learn more about the Hybrid Work Station Crane here.

About Gorbel®: Gorbel® Inc. is a leader in overhead material handling, ergonomic lifting, and industrial fall protection. Since 1977, Gorbel® has been dedicated to providing high-quality solutions to protect critical investments-people, products, and resources. As an innovator and leader in the enclosed track work station crane industry, Gorbel® has over 40 years of experience providing overhead solutions from 50lbs to 40 tons to customers in a wide range of industries. "We Improve People's Lives" is the cornerstone in Gorbel®’s mission. We are committed to providing our customers with the highest quality equipment and service available. 

FOR IMMEDIATE RELEASE

Engineered Lifting Systems of Canada Acquired by Gorbel® Affiliate

VICTOR, New York, September 18, 2020 – Gorbel Inc. announces that one of its new affiliate businesses has acquired Engineered Lifting Systems (ELS) & Equipment Inc. of Elmira, Ontario.  ELS is a manufacturer, designer, and distributor of a wide portfolio of material handling products used in environments ranging from distribution centers to heavy manufacturing.  Primary products produced in Elmira include Destuff-it™/Restuff-it™ ergonomic conveyor systems for loading and unloading containers, overhead crane systems, transfer carts, and below-the-hook lifting attachments.  Integration of the two companies will begin immediately and is expected to last throughout 2021.

“The acquisition of ELS allows Gorbel® to build upon our mission to Improve People’s Lives beyond our traditional overhead lifting solutions”, says Brian Reh, Gorbel® CEO.  “In particular, the Destuff-it™ and Restuff-it™ products that protect and assist employees in distribution centers enable Gorbel to effectively enter a market where we have had minimal presence in the past.  Additionally, we intend to add many of ELS’s other products to our overhead lifting offering thus better serving our traditional markets.”

In addition to growing the manufacturing team and capacity in Elmira, Ontario, Gorbel® is expanding its footprint in the Rochester, New York area in order to meet the anticipated needs that will result from the acquisition.  The increased demand for production is expected to create as many as 90 new jobs in the Rochester area during the next year. 

About Gorbel®: Founded in 1977, Gorbel® is a leading manufacturer of lifting equipment for use in industries around the world.   Primary products include ergonomic cranes, intelligent lifting devices, hoists, and overhead patented track systems.  Manufacturing locations include Victor and Henrietta, New York; Pell City, Alabama; Goodyear, Arizona; and Tianjin, China. 

Additional Information:

www.gorbel.com

www.destuffit.com

Contact for High Res Photos, etc:
Emma Percy
Content Creation Specialist
Telephone: 800-821-0086, ext. 6286
[email protected]

We are pleased to announce Tim Loughlin as our new Customer Service Director! Tim has been with Gorbel® since 1995 and will now bring his expertise to the Customer Service department to better serve our customers.

Tim began at his career at Gorbel® in 1995 as a Customer Service Representative, and within three years he became a Regional Sales Manager in the northeast. In 2011, we launched the Shop Crane product line with Tim as the Product Manager. For the last seven years, Loughlin has been the Sales Channel Manager for the eastern half of the country, while maintaining his role of Product Manager for Shop Crane. Tim has played a key role in many aspects of Gorbel® in his near 25 years, and will continue to move the company forward in his new role.

Outside of the office, Tim is a father to three kids, Jake (14), Josh (11), and Abby (8). He coaches both of his boys in their Youth Football league, and his daughter is a cheerleader. He and his wife, Kelley, built their dream house about two years ago on a ten-acre piece of land that they have owned for 10 years. When they aren’t enjoying their four wheelers and snowmobiles, Tim spends a lot of time restoring classic cars. He is currently working on a 1965 Chevy C10 truck.

Tim loves how amazing our culture is at Gorbel®, and is excited to be able to take the knowledge that he’s gotten from his two role models, Pete Friedrich and Dave Reh, to collaborate with the CSRs and Directors in his new role.

Gorbel® is like home for Tim, and he’s excited to collaborate with new people, hear different perspectives, and learn as he goes. Congrats on your new position, Tim!